How to register a trademark
in Switzerland.

From choosing a name to protecting it: a practical guide to Swiss trademark registration, grounded in the IPI’s process.

Explore the filing process

How do you register a trademark in Switzerland?

To register a Swiss trademark, file the sign and its list of goods and services with the Swiss Federal Institute of Intellectual Property (IPI), then pay the official fees. First assess earlier rights; the IPI does not clear them for you. Registration is followed by publication and a three-month opposition period.

National filing procedure · Earlier rights and conflicts

10 years of protectionrenewable indefinitely, in further 10-year periods
45 Nice classes34 for goods · 11 for services
Swiss IPI examines absolute groundsit does not normally search for earlier conflicting marks

Swiss trademark registration, step by step

01SEARCH

Clear the name

Search Swissreg and assess similar earlier marks-not just exact matches. Check the markets you actually plan to enter.

02DEFINE

Choose your scope

List precise goods and services in the relevant Nice classes. Your registration is only as useful as the wording you choose.

03FILE

Apply to IPI

Submit online or in writing, name the applicant, reproduce the mark and pay the filing fee within the deadline.

04WATCH

Use & maintain

After registration, use the mark as registered, monitor the market, and renew it every decade.

Submit through e-trademark, the IPI’s official online filing service.

How much does a Swiss trademark cost?

The official IPI filing fee is CHF 350 for an online application covering up to three classes: CHF 450 less the CHF 100 electronic-filing discount. These are government fees; searches and professional representation are separate.

Official IPI fees · checked 19 October 2026
ItemOfficial fee (CHF)
Standard filing, up to three classes450
Online-filing discount−100
Online filing, up to three classes350
Each class from the fourth100
Optional expedited examination, additional fee400
Renewal for a further ten years550

Example: an online application in four classes costs CHF 450 in official filing fees (350 + 100), before any professional fees. The IPI schedule states “status per 1 July 2024”; it remained the published schedule when checked for this guide. IPI fee schedule.

How long does Swiss trademark registration take?

The IPI states that straightforward applications are examined within six working days; other applications are generally examined within two months after fee payment. Examination is not a promise of registration: objections, replies and payment can affect completion.

The separate three-month opposition window runs from publication of the registration. Plan your launch around both examination and potential challenges. IPI examination times.

What makes a filing stronger?

The essential checklist

  • A distinctive word, logo or combination
  • The right owner named from day one
  • Goods and services that reflect the real plan
  • A sensible clearance search before launch
  • Files and evidence retained for future use

One important distinction

IPI checks whether a mark is registerable in principle. It does not guarantee that no earlier right exists. An earlier owner can still oppose a new registration after publication.

Get filing support →

Which classes and filing language should you use?

Choose goods and services that match your intended activities. The Nice Classification has 45 classes, but a class number alone does not define your protection. The list must be in German, French or Italian, not English; it cannot be extended after registration.

Start with what you sell today and what you realistically plan to launch. For example, software downloads and a hosted software service may need different wording. Use the IPI classification tool to check terms, then assess whether that wording covers your business.

IPI guidance on goods and services · Open the classification tool

From application to registration

Application

IPI receives the filing and checks the formal requirements. The filing date can be crucial where competing applications are concerned.

Examination

IPI assesses formalities and absolute grounds-such as whether the mark is descriptive or deceptive. It may invite you to correct a problem.

Publication & opposition

Once registered, the mark is published in Swissreg. Owners of earlier marks have a three-month period to oppose it.

Registration & use

Use the mark for its registered goods and services and retain evidence. Five consecutive years of non-use can expose it to cancellation. The protection term is ten years from filing and can be renewed for further ten-year periods. Use and non-use · Renewal.

This guide is general information, not legal advice. Fees, formalities and timing can change; check the official IPI materials before filing.

Swiss trademark registration: common questions

Can I register a Swiss trademark myself?

If you are domiciled in Switzerland, you may file without a representative. A person or company abroad should arrange Swiss representation as explained in the IPI’s FAQ. A search and a carefully drafted specification remain useful even when you file yourself.

Official IPI guidance

Should I register my name, my logo, or both?

A word mark covers a sign made of characters without a colour claim. A figurative mark covers visual elements; a combined mark includes wording and graphics. Choose the format that reflects what customers recognise, and consider separate applications when the name and logo each matter.

Official IPI guidance

Does a Swiss trademark also cover the EU?

No. Swiss and EU registrations cover different territories. To protect other markets, consider an EU trademark, national filings, or the Madrid System, depending on the countries and your eligibility.

Official IPI guidance

Does registering my company name protect my brand?

A commercial-register entry and a trademark protect different things. Registering a company name does not replace trademark protection for the products or services sold under that name.

Official IPI guidance

Can a descriptive name be registered?

A sign that merely describes the relevant goods or services is generally refused unless an applicable exception is established. Assess distinctiveness before investing in a name; a logo treatment does not automatically solve every protection problem.

Official IPI guidance

Official sources and further help

This guide draws on the Swiss Federal Institute of Intellectual Property (IPI). The linked guidance below is in English. Fees and processing information were checked on 19 October 2026.

  1. National filing procedure
  2. Official fees
  3. Examination times
  4. Goods, services and filing languages
  5. Earlier rights and conflicts
  6. Types of trademark
  7. Grounds for refusal
  8. Opposition after publication
  9. Use and non-use
  10. Renewal
  11. Protection outside Switzerland
  12. IPI trademark FAQ