Your name online. Your rights, everywhere.

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Domain Names & Fighting Piracy

A domain is bought, a trademark is granted, and only one of them stops a copy. We secure the domain names your business runs on, and go after the counterfeiters and pirates who trade on your success.

We register and manage your domain names, help you recover or acquire names held by third parties, and keep the portfolio aligned with your trademarks. When a conflict arises, we represent you in UDRP proceedings and support civil action at home and abroad.

Strong brands, designs and inventions attract imitators, Swiss-made products more than most. As information and goods move globally, enforcement has to move with them: through our established network of local correspondents we pursue counterfeiters where they operate, with hands-on experience in demanding markets such as China and Eastern Europe.

How we work on this
  1. Map the portfolio

    Which domains you hold, in whose name, under which extensions, and where the gaps and the renewal risks are.

  2. Align with the marks

    Trademark registrations for the names that matter, so there is a right behind the domain when it is challenged or has to be recovered.

  3. Recover and acquire

    UDRP and equivalent proceedings for bad-faith registrations; discreet negotiated acquisition where a purchase is the better outcome.

  4. Watch

    Monitoring of new registrations, marketplace listings, social handles and app stores for impersonation and counterfeits.

  5. Enforce

    Takedowns, platform and registrar complaints, customs recordals, and local action through correspondents where the goods are made or sold.

Check who is actually named on your domain registration. Domains registered years ago by a former agency, a developer or a founder personally are one of the most common single points of failure we find, and the moment you need to move or defend one is invariably the moment that becomes a problem.

What we handle
  • Domain name registration & administration
  • Domain acquisition & recovery from third parties
  • UDRP dispute proceedings
  • Alignment of domains with your trademark portfolio
  • Anti-counterfeiting & anti-piracy
  • Enforcement through local correspondents worldwide
  • Experience in demanding markets (China, Eastern Europe)
Common questions

Domains and enforcement - common questions

Someone has registered my brand as a domain. What can I do?

If the domain was registered and is being used in bad faith (to sell counterfeits, to divert your traffic, or simply to resell it to you), a UDRP complaint or the equivalent procedure for that extension can have it transferred to you without going to court. It works best when you already hold a trademark for the name, which is the first thing we check.

Is registering the domain enough to protect my brand?

No. A domain registration is a contract with a registrar, not an intellectual property right. It does not stop others using the name in other extensions or offline, and it does not by itself give you standing to object. The trademark is the right that does the work; the domain is how customers reach you.

Which extensions should we register?

Enough to cover your market and the obvious defensive variants. For a Swiss business that usually means .ch and .swiss, .com, and the country codes for the markets you actually sell into, plus the closest typo variants if the brand is valuable enough to be targeted.

Can you act against counterfeits sold online?

Yes. Marketplace and platform takedowns, registrar and host complaints, customs recordals so that goods are stopped at the border, and enforcement on the ground through local correspondents. We handle this as a monitored programme rather than case by case, because volume sellers reappear under new listings within days.

Contact

Let's talk about your ideas

DO Innovations S.A. Chemin de Bon-Abri 26a
1007 Lausanne
Switzerland
+41 79 199 80 73
admin@do-innovations.ch
Let's talk