A name you can own.
A logo worth protecting.
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Name & Logo Creation
Most names fail at the trademark office, not in the market. We create names and logos with clearance built in, for new companies, new products and rebrands.
Falling in love with a name before searching it is how launches get delayed. We work the other way round: we shortlist names for distinctiveness, run availability searches across trade registers, trademark databases, domains and social handles while the list is still long, and only then design the logo, so the identity you commit to is one you can actually register.
Because the same team files your trademarks, there is no handover between agency and counsel. The name, the logo and the protection arrive together, and what we create for you is checked against the rights of others before it ever appears in public.
Name and Logo Creation at a glance- 4 registersTrademarks, commercial register, domains and social handles
- Descriptive = weakThe clearer a name describes the product, the harder to own
- One teamThe people who design it are the people who file it
- AssignedCopyright in the work transfers to your company in writing
Brief and territory
What the name has to do, who it speaks to, which markets and classes it needs to work in, and what it must not sound like.
Generate and screen
Candidates developed and screened against the registers, domains and handles as they are created, so dead ends die early.
Shortlist with a verdict
You see a small number of names, each with a plain assessment of how registrable and how defensible it actually is.
Design
Wordmark, logo and variants for print and screen, built on assets that can be owned and licensed properly.
Secure it
Trademark filing for the name and the mark, design protection where it earns its place, domains and handles registered, rights assigned to you.
A logo built on a licensed font or a stock image can be a logo you are not free to register. Standard stock and font licences frequently exclude use in a trademark. We check the licence terms of every asset that goes into your identity, because discovering this at the filing stage means starting the design again.
- Company and product naming
- Availability searches: registers, trademarks, domains, social handles
- Logo and visual identity design
- Wordmark and logo variants for print and screen
- Trademark filing for the name and the logo
- Design protection for the logo where it adds value
- Basic brand guidelines for consistent use
Naming and identity - common questions
Why does an IP firm design logos?
Because the two decisions are the same decision. Whether a name can be owned, whether a logo can be registered, and whether the assets inside it are licensed for that use are legal questions that determine what the designer is allowed to draw. Splitting the work across two suppliers is how businesses end up with an identity they love and cannot protect.
How long does a naming project take?
Typically a few weeks rather than a few days, and the screening is what sets the pace: a name that clears four registers in three markets takes longer to confirm than one that only has to sound good. We would rather present three names you can own than ten you cannot.
What if I already have a name and just need a logo?
That is fine, and we will still tell you what we find. If the existing name has a clearance problem we would rather say so before you invest further in it, and if it is clear, the design work proceeds with the trademark filing lined up behind it.
Do I own everything at the end?
Yes, in writing. Copyright in the work created for you is assigned to your company, source files are handed over, and the domains and trademark applications are in the company's name, not ours, and not a founder's personal one. That is the arrangement an investor or acquirer will look for later.
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DO Innovations S.A. Chemin de Bon-Abri 26a1007 Lausanne
Switzerland +41 79 199 80 73
admin@do-innovations.ch Let's talk