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Name and logo creation with trademark checks

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Name & Logo Creation

Check a name’s distinctiveness and availability before investing in its identity. We create names and logos with clearance built in, for new companies, new products and rebrands.

Falling in love with a name before searching it is how launches get delayed. We work the other way round: we shortlist names for distinctiveness, run availability searches across trade registers, trademark databases, domains and social handles while the list is still long, and only then design the logo, so you can make an informed choice about registration risks before committing.

Because the same team files your trademarks, there is no handover between agency and counsel. The name, the logo and the protection arrive together, and what we create for you is checked against the rights of others before it ever appears in public.

  • 4 registersTrademarks, commercial register, domains and social handles
  • Descriptive = weakThe clearer a name describes the product, the harder to own
  • One teamThe people who design it are the people who file it
  • AssignedCopyright in the work transfers to your company in writing

  1. Brief and territory

    What the name has to do, who it speaks to, which markets and classes it needs to work in, and what it must not sound like.

  2. Generate and screen

    Candidates developed and screened against the registers, domains and handles as they are created, so dead ends die early.

  3. Shortlist with a verdict

    You see a small number of names, each with a plain assessment of how registrable and how defensible it actually is.

  4. Design

    Wordmark, logo and variants for print and screen, built on assets that can be owned and licensed properly.

  5. Secure it

    Trademark filing for the name and the mark, design protection where it earns its place, domains and handles registered, rights assigned to you.

A logo built on a licensed font or a stock image can be a logo you are not free to register. Stock-image and font licences differ; some restrict use in logos or trademarks. We check the licence terms of every asset that goes into your identity, because discovering this at the filing stage means starting the design again.

  • Company and product naming
  • Availability searches: registers, trademarks, domains, social handles
  • Logo and visual identity design
  • Wordmark and logo variants for print and screen
  • Trademark filing for the name and the logo (Swiss Trademark package, or included in Brand & Web Launch)
  • Design protection for the logo where it adds value (quoted separately)
  • Basic brand guidelines for consistent use

Official sources (English unless indicated): IPI: grounds for refusal.

Name & Logo Creation package: from CHF 1,290. It covers the name shortlist and availability searches (registers, trademarks, domains, social handles), logo and visual identity design, wordmark and logo variants, and basic brand guidelines. Trademark filing is not part of it: add the Swiss Trademark package (from CHF 850), or choose Brand & Web Launch (from CHF 3,000), which combines name and logo creation, a static website, Swiss trademark filing in 3 classes and business card design. View all packages

Naming and identity - common questions

Why does an IP firm design logos?

Because the two decisions are the same decision. Whether a name can be owned, whether a logo can be registered, and whether the assets inside it are licensed for that use are legal questions that determine what the designer is allowed to draw. Splitting the work across two suppliers is how businesses end up with an identity they love and cannot protect.

How long does a naming project take?

Typically a few weeks rather than a few days, and the screening is what sets the pace: a name that clears four registers in three markets takes longer to confirm than one that only has to sound good. We would rather present three names you can own than ten you cannot.

What if I already have a name and just need a logo?

That is fine, and we will still tell you what we find. If the existing name has a clearance problem we would rather say so before you invest further in it, and if it is clear, the design work proceeds with the trademark filing lined up behind it.

Do I own everything at the end?

We agree the rights handover in writing. Rights in original work created for you are assigned or licensed as agreed, and source files are handed over. Fonts, stock assets, open-source components and other third-party material remain subject to their own licences. Trademark filing and domain registration are included only where stated in the agreed package.

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DO Innovations S.A. Chemin de Bon-Abri 26a
1007 Lausanne
Switzerland +41 79 199 80 73
admin@do-innovations.ch
Let's talk

Brand & Web Launch

A name, a visual identity, a website and Swiss trademark filing, coordinated in one engagement.

from CHF 3,000

Explore the combined offer